Our Role and Business Strategy


Our Strategic Direction

‘Keeping WA Moving’ sets our strategic direction. To achieve our Aspiration these four areas create a focus on delivering value, based on the needs of our customers and stakeholders. They recognise the role our portfolio partners play and our role in helping to achieve an integrated transport solution for an efficient and user-centred state-wide transport network.

Customers Provide a transport network centred on what our customers need and value
Movement Improve mobility of people and the efficiency of freight
Sustainability Develop a sustainable transport network that meets social, economic and environmental needs
Safety Provide improved safety outcomes for all users of the transport network

Our Values

Our values are the foundation upon which our Main Roads organisation is built. They represent our culture, guide our behaviours, influence decision-making and influence relationships with each other, our customers and partners. Our values are:

Roads Matter Taking pride in managing the road network for the benefit of the community
Working Together Enhancing relationships and teamwork
Excellence in Customer Service Understanding and providing what is important to our customers
Embracing Challenge Anticipating and taking up challenges
Professionalism Providing high levels of expertise in delivering our services
Family Respecting and supporting our customers, the community and each other.